In 1987, 9 chain store corporations in Taiwan founded the “Jui-Ru Association” in order to share their chain-store business techniques together. Due to the fact that the chain-store environment has become mature, in 1991, 54 chain store corporations called for the founding of the “Chain Store Association of the Republic of China.” Then on May 24, 2000, the association changed its name to “Taiwanese Chain Stores and Franchise Association” under the Ministry of the Interior.

Since its founding, the association has provided services to its members nonstop. With the aim to promote intercommunication and growth together, the foundation kept its ideal of “similar businesses don’t have to be opponents, different businesses can become teachers.” We do not separate business categories or types. As long as one is interested in the idea of chain-store businesses and its development, all are welcome to join the association to research and investigate business techniques, to towards an ideal environment for business circulation, and to push for an active development of circulative industry.

Our association is the first and the largest chain-store organization in Taiwan. Well-known brand names such as 7-ELEVEN, Family Mart, Wellcome, Starbucks, KFC, McDonalds, Mos, Nike and Carrefour are all its corporate members. It now consists of 300 member corporations, including 70 different business types, 30 thousand stores, 600 thousand employees, and annual product of two trillion NT dollars. One fourth of our member corporations provide the best assistance to those interested in becoming franchisees. And more than 50 of our member corporations have begun their international development, actively developing Southeast Asia and China as their future market. There are also others who have expanded to Japan, Australia, the U.S., and other European countries.

Committees

Development of public relations, construction of communication channels with government organizations and inter-relationship and increased interaction between member corporations by holding dinners and golf tournaments.

Upgrade the abilities of digitizing related business. Research the newest trend and provide relative information.

Construction of information platform for member corporations in order to push for the transparency of industry information. Investigation of service qualities in order to form the professionalism of the association and for the growth of the industry.

Training of personnel of the chain-store and franchise business with the goal to increase service quality by holding contests for excellency in the work force.

Assistance in reflecting to government organizations those out of date laws. Formation of positive organization and construction of communication with government organizations.

Push for the construction of a good franchise format with complete headquarter functions and holding of chain store visits for the information of the public.

Push for cross-communication between businesses and observation of the internationalized new trend of eating out.

Pushing for the international development of the association and building and making stronger of relationship with international organizations. International organizations include: JCA (Japan chain stores association), JFA (Japan franchise association), HKMA(Hong Kong retail management association), HKFA(Hong Kong franchise association), PRA (Philippine retail association), TRA (Thailand retail association), SRA (Singapore retail association), SIFA(Singapore franchise association), MRCA (Malaysia chain store association), CCFA(China Chain Store and Franchise Association)。